The healthcare relationship you should have had all along, finally.
Most people have never had a health coach. That’s because most people have never had healthcare that shows up between checkups. This page is for anyone wondering what changes when a coach does.
Weekly visit
Tuesday · 4:30 PM · your kitchen
YOUR COACH
Saw the grocery list. Nice work. Same walk on Saturday?
One thing this week
“
A Shape Health Coach is a trained Community Health Worker who meets with you every week to help you build the daily habits that protect your health. Not your doctor. Not a nutritionist. Your day-to-day partner who knows your name, your kitchen, and what’s getting in your way.
WHY A COACH WORKS
Behavior change isn’t an information problem.
If knowing what to do was enough, we’d all be healthy. Coaching works because it changes the three things information can’t.
1
Someone is paying attention
Your coach sees you every week. They notice what’s working and what isn’t. They remember last month’s plan when you can’t.
2
Small steps, not big plans
Together you pick one thing this week. Not a 12-week prescription. Not a list of 20 changes. One thing. Then next week, the next thing.
3
Real life, not the clinic
Your coach comes to your kitchen, not the other way around. They see what’s in your fridge, who’s in your house, what your week actually looks like.
WHAT COACHES ACTUALLY DO
Concrete things, not abstract ones.
“Eat better, move more, manage stress” is a category. These are the activities.
FOOD & NUTRITION
Planning a week of meals you can afford
Reading a nutrition label together
Building a grocery list that fits your kitchen
Adapting recipes from your culture, not a diet book
Connecting you to our Registered Dietitian for specifics
MOVEMENT & SLEEP
Finding 15 minutes of walking in your day
Picking exercises that work in your living room
Setting a sleep routine that holds together
Joining a group walk or yoga class with you
Tracking how movement makes you feel, not just look
STRESS & MENTAL HEALTH
Naming what stress feels like in your body
Practicing ways to breathe before you eat
Connecting you to a therapist when you want one
Building a habit of one quiet moment a day
Watching for postpartum or grief signs together
THE HARD STUFF
Arranging rides to your specialist appointments
Refilling prescriptions you keep forgetting
Explaining what a doctor said in plain words
Connecting you to food assistance, WIC, SNAP
Being on the phone with you when you call the clinic
COACH, DOCTOR, DIETITIAN, THERAPIST
Where your coach fits in.
You probably already have a doctor. Maybe a therapist. Maybe a nutritionist. Here’s how a Shape coach connects all of them.
Your doctor
A dietitian
A therapist
Your Shape coach
Your doctor
A dietitian
A therapist
Your Shape coach
ROLEHOW OFTENWHEREWHAT THEY FOCUS ON
Your doctor1-2 times a yearClinic, 15 minutesDiagnose. Prescribe. Refer.
A dietitianMonthlyPhone or videoFood and nutrition, specifically
A therapistWeeklyPhone or videoMental health and what’s underneath
Your Shape coachEvery week + texts in betweenYour home, the park, video, phoneDay-to-day habits. Plus connecting you to everyone above.
Your doctorHOW OFTEN1-2 times a yearWHEREClinic, 15 minutesWHAT THEY FOCUS ONDiagnose. Prescribe. Refer.A dietitianHOW OFTENMonthlyWHEREPhone or videoWHAT THEY FOCUS ONFood and nutrition, specificallyA therapistHOW OFTENWeeklyWHEREPhone or videoWHAT THEY FOCUS ONMental health and what’s underneathYour Shape coachHOW OFTENEvery week + texts in betweenWHEREYour home, the park, video, phoneWHAT THEY FOCUS ONDay-to-day habits. Plus connecting you to everyone above.
MEET A FEW COACHES
Real people, from your part of New Mexico.
Every Shape coach is a Certified Community Health Worker. Most are bilingual. All of them live in the communities they serve.
Kayo Judge-Mikasa
CERTIFIED NUTRITIONIST & HOLISTIC HEALTH COACH
I'm Kayo, a certified Integrative Nutritionist and Holistic Health Coach helping driven women achieve lasting health through root cause healing.
Emiliana Herrera
HEALTH COACH
Adela Hernandez
NUTRITIONIST · WEIGHT LOSS & CHRONIC CARE
I'm a Nutritionist with over 10 years of experience helping clients through realistic, sustainable nutrition and lifestyle changes. I specialize in weight loss, diabetes, and hypertension.
Anyone can call themselves a wellness coach. Our coaches are something different. Every member of our coaching team carries the same four credentials.
01
Certified Community Health Worker
State-certified through NM Health Care Authority. The same credential your hospital and FQHC trust.
02
200+ hours of training
Behavior change, motivational interviewing, nutrition basics, care coordination, cultural humility, and Medicaid navigation.
03
Ongoing clinical supervision
Every coach has a weekly check-in with our clinical lead. Your care plan is reviewed and updated with a clinician in the loop.
04
HIPAA-trained, NCQA-aligned
Your information is handled with the same standards as your doctor’s office. We are contracted with NM Medicaid and audited regularly.
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FROM OUR MEDICAL DIRECTOR
“Most people don’t get sick from not knowing what to do. They get sick from not having anyone walk with them while they do it. A coach is what walks with them.”
Jana Williams, MD
MEDICAL DIRECTOR, SHAPE HEALTH
FROM OUR MEMBERS
What it feels like to actually have a coach.
Six months in, members rarely talk about weight or BMI. They talk about their coach.
★★★★★
“I love Shape! I signed up after being 6 weeks postpartum. I wanted to get back on track physically and mentally. It’s much easier when you have a coach in your corner who encourages you and supports you. Coach Kayo is amazing.”
GG.M.Postpartum member · Coach Kayo
★★★★★
“Having someone to show up with you makes all the difference. Having a coach to set a time with me weekly, create a structured schedule, and identify goals for myself has helped me create better days for myself.”
WW.O.Member · weekly coaching
★★★★★
“Our coach has been a game changer for us. Personable, a great listener, and has met our kids exactly where they are. We’ve noticed positive changes in our family’s habits, health, and weekly goals since starting Shape Health.”
TThe B. FamilyFamily member
A NOTE ON CATEGORY
Health coaching isn’t a luxury. It’s the missing piece in American preventive care.
For most of healthcare’s history, doctors handled the visit. Patients handled the rest. The “rest” is where most chronic disease actually happens. Health coaches are how the rest finally gets handled. Covered. By design.
Yes. Community Health Workers are a recognized healthcare role in every state, with billable Medicaid services in New Mexico. The role is registered, certified, and supervised by clinicians.
Q
How is a coach different from a personal trainer?
A personal trainer focuses on exercise sessions. A health coach helps you build the day-to-day habits that protect your health long-term, across food, movement, stress, sleep, and care coordination.
Q
Will my coach replace my doctor?
No. Your coach works alongside your doctor. They send notes back to your primary care after every visit and help you stay on top of appointments, prescriptions, and follow-ups.
Q
Can I switch coaches if it’s not a fit?
Yes. The relationship matters. If your coach isn’t the right match, we’ll pair you with someone who is. No awkward conversation needed. Just message our team.
Q
Do coaches diagnose conditions or prescribe medication?
No. That’s your doctor’s job. Coaches help you live with what you’ve been diagnosed with and prevent what hasn’t been yet. They flag concerns to our clinical team when needed.
Q
What if I don’t have anything I want to work on?
Most members don’t, at first. That’s the point. Your first visit is mostly your coach listening. The “what to work on” emerges from the conversation. There’s no test to pass.
Ready to meet a coach?
Two minutes to find out if it’s a fit. If you’re a New Mexico Medicaid member, your coach is covered.
